TrustedLand

​​​​​​​Branding proposal for TrustedLand, a platform that helps landowners, agents and property developers to find consultants and specialists to progress land and property development projects. It relies in particular on transparency by identifying experienced and reliable partners. The visual identity, minimalist and refined, underlines these values of honesty and reliability. Created from a grid et inspired by architectural plans, the logotype interweaves the T and the L, emphasizing the idea of a strong and reliable brand. The round and modern typography contrasts with the geometry of the icon to highlight a human and accessible approach.