Turkish Airlines 'Batman VS Superman'
Turkish Airlines wanted a campaign to promote their new sponsorship for the ‘Batman v Superman’ film. By knowing they fly to more places than any other airline, we added two new destinations: Gotham and Metropolis.
The campaign was launched during the Superbowl 2016, promoting the two mythical and fictional cities as real and exciting destinations.
A poster campaign promoting the two new destinations.
Gotham and Metropolis were included as new destinations on the Turkish Airlines website giving fans the chance to book a seat on the inaugural flights at the same time they could win a ticket to the premiere. The site also included entry visa, travel insurance, a city guide and the option to check the weather in each city.
In a partnership with Time Out we created a special edition, split between both cities, featuring fictional tips and reviews for venues, tourist attractions along with detailed maps. They were available to buy on airports, bookstores and on Amazon.com.
By knowing the rivalry between both superheroes and their fans, we decided to transform a Turkish Airline boeing, dividing it in two sides from the inside and outside: the left side for Batman fans and the right side for the Superman fans.
We even created a special edition frequent flyer miles card.