The Dots
The Dots
Log in
Join
Join now for free

Turn Her Up

  • Patrick McHugh

To celebrate International Women’s Day, frtyfve created ‘Turn Her Up’. During the month of March, we collaborated with a number of female identifying artists to release covers of iconic songs by the women who blazed the trail in the music industry.

I worked with the team to develop the Turn Her Up branding. We designed the identity so that it would make a bold, strong statement with the addition of the various gradients representing the variety of artists and each of their own personalities and flair they offer.
Women of TikTok 2021

In 2021 the Turn Her Up brand focused it's campaign on Women of TikTok.
The incredibly talented Rosa Kusabbi designed the cover and I animated it for social posts.
Report

Project Tags

Skills

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/COiTEA5HUkZ/?utm_source=ig_web_copy_link\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~xMedia~attributes\",\"title\":\"A post shared by ZOE CLARK (@zoeclarkofficial)\"}},\"links\":{\"self\":\"v1/embed-blocks/192043\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/192043/relationships/x-media\",\"related\":\"v1/embed-blocks/192043/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/COiTEA5HUkZ/?utm_source=ig_web_copy_link\"}},\"xMedia\":\"~project~project~attributes~blocks~6~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"192042\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CO_AQQxDIPQ/?utm_source=ig_web_copy_link\",\"size\":1,\"createdAt\":1638721503,\"updatedAt\":1638721503,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CO_AQQxDIPQ/?utm_source=ig_web_copy_link\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CO_AQQxDIPQ/?utm_source=ig_web_copy_link\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"A post shared by frtyfve (@frty.fve)\",\"author\":\"frty.fve\",\"provider_name\":\"Instagram\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/187611862_3982219645190850_588873149844535087_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_cat=106&_nc_ohc=tCDmCQ6FKsMAX815Svn&edm=AMO9-JQAAAAA&ccb=7-4&oh=9760a84b169240a800a61170fbb787d0&oe=61AD674F&_nc_sid=b9f2ee\",\"thumbnail_width\":640,\"thumbnail_height\":362,\"html\":\"
\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CO_AQQxDIPQ/?utm_source=ig_web_copy_link\"},\"properties\":\"~project~project~attributes~blocks~7~attributes~xMedia~attributes\",\"title\":\"A post shared by frtyfve (@frty.fve)\"}},\"links\":{\"self\":\"v1/embed-blocks/192042\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/192042/relationships/x-media\",\"related\":\"v1/embed-blocks/192042/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CO_AQQxDIPQ/?utm_source=ig_web_copy_link\"}},\"xMedia\":\"~project~project~attributes~blocks~7~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~7~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/571057\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/571057/relationships/invites\",\"related\":\"v1/projects/571057/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/571057/relationships/owner-page\",\"related\":\"v1/projects/571057/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/571057/relationships/owner-user\",\"related\":\"v1/projects/571057/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"410000\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/571057/relationships/owner-roles\",\"related\":\"v1/projects/571057/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/571057/relationships/page-collaborators\",\"related\":\"v1/projects/571057/page-collaborators\"},\"data\":[]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/571057/relationships/user-collaborators-summary\",\"related\":\"v1/projects/571057/user-collaborators-summary\"},\"data\":[]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/571057/relationships/side-hustle-skill\",\"related\":\"v1/projects/571057/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/571057/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/571057/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/571057/relationships/x-likes\",\"related\":\"v1/projects/571057/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/571057/relationships/x-in-lists\",\"related\":\"v1/projects/571057/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Turn Her Up\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";