Twenty Two: Concept Design

Twenty Two’s mission is to create clothing that is durable for sports performance, celebrating the physiques of all athletes. Their high quality and ethically produced clothing are all part of their initiative towards sustainability, encouraging customers to buy less and recycle unwanted products.  ​The branding reflects the company’s sustainability initiative through minimalist design. With the use of a natural colour palette and negative space, the company’s clothing designs can stand out without there being too many unnecessary graphic elements.