UAL GRADUATE SHOWCASE 2021 FOR MA IN GRAPHIC BRANDING AND IDENTITY (LCC)

How do you design an exhibition in a hybrid format? How does the Blend of physical and digital spaces is affecting the overall visual insight into the world around us? How has it affected the overall student experiences when the blended form of studies was the norm of the day in the wake of Covid around the globe? These were some of the questions that were explored whilst being the designers of the UAL GRADUATE SHOWCASE OF 2021 FOR MA IN GRAPHIC BRANDING AND IDENTITY (LCC). To answer the aforesaid questions we curated the theme as 'Blended Perspective', where we explored the ideas around how the blend of physical and digital spaces is affecting our perspectives. The theme was developed keeping in mind the fact that the university had given us strict guidelines on showcasing the show in a hybrid manner whilst keeping in mind the risk factors for the ongoing Covid crisis. We used augmented reality technologies to bridge the gap between physical and digital spaces.