We’ve been working together with Ubisoft for quite some time now, but when they asked us to work on “the most important” campaign in the history of the company we knew this could only mean one thing – Assassin’s Creed IV Black Flag.

When Ubisoft was making final preparations for the launch of Assassin’s Creed IV Black Flag they were under a lot of pressure. Gamers around the world were counting the days until the global release and they expected something epic. When Ubisoft commissioned us to creating the key promotional visuals we knew we had big shoes to fill.

Relying on early draft renders from Ubisoft we came up with a complete concept for horizontal and vertical artwork as well as an air-tight system for working with promotional content that could easily be adapted in more than 50 different formats around the world. Including huge ads on the Times Square in New York.

Business Unit Director: Marcin Molski