Ubuntu (oo-BUUN-too), the spirit of kindness and compassion. Pretty good set of principles to guide your team we’d say! As did the research, development and quality leaders at Mondelez, who wanted to create an ethos that would unite their disparate teams.
Our identity created a visual interpretation of Ubuntu and was supported by a unifying tagline ‘I Am Because We Are’ so that all members, no matter where they were in the world, could belong to one team.
