UCA - Careers and Professional Practice Hub

As part of my final major university project, I was involved in a live brief for the University of the Creative Art’s new ‘Careers and Professional Practice Hub’. The ‘CPPH’ was developed as a specialist career hub assisting students with creative career generation. The challenge for this project was to develop a rebrand for the new hub that reflected the ‘talent energy and dynamism at UCA’ yet the rebrand had to work within the established UCA branding, whilst being recognizable and usable in its own right.