Look me in the eye
Look me in the eye is the charity’s first integrated brand and fundraising campaign. It features stories from seven of their amazing supporters who live with sight loss. Many of the stories reveal a frustration with the lack of investment in eye disease research as well as a desire for treatment. The campaign highlights the fact that Fight for Sight are able to fulfil only one in eight of the eye research project proposals they receive.
Fight For Sight launched their campaign across a variety TV channels including ITV and Sky, and supported it with digital activity on Facebook, YouTube and through pay-per-click advertising.
They came to us with the challenge of finding the way to support the campaign with their own website. In addition to integrating the supporters’ stories into the website, they wanted to be able to monitor which of the stories was performing most effectively in terms of raising online donations.