UKBC
UKBoilercare had a problem with their existing brand in that it hadn’t been looked at in a long time, and gave off the wrong impression of their company. With extremely high customer satisfaction and a friendly staff that would often get personal reviews from their customers they were looking for a brand that captured that friendliness combined with quality and reliability. The main question was how much to change the brand.
One of the first elements to change was the UKBC website. Ease of navigation was key to them as well as bringing in the new warmer tone that was cultivated by the new brand. An important feature was to introduce an easy to use questionnaire, this way the visitors could quickly provide all the information UKBC would need to provide a decent estimate and provide them with a price or more information faster. Try it for yourself here.
Alongside the website, UKBC needed all new internal and external printed materials from brochures given out to customers including all terms and conditions to mail drop flyers in targetted areas. The company has now also begun re-wrapping all of its vehicles and organising brand new uniforms for all the staff.
As the brand has taken hold, the campaign has had to adapt. Most recently a character was used to be the face of the brand, in social media graphics and campaign items such as a brand new animation that required an animated character as the focal point as well as voiceover work, which you can see below.
