UKMVA Idents | Brand Campaign 2018

Mill+ collaborated with Studio Thomson to create these five idents for the 2018 ukmva awards, which reimagine the original logo using various mediums. The dynamic feel of the idents, titled “Reaction,” “Ice,” “Strings,” “Reflections,” and “Blocks,” comes partly from the mixed use of 3D and live action shots, which merge together seamlessly to form the logo in these imagined worlds. Co-directed by Mill+’s Ivo Sousa and Stip, the creative idents became the branding for this year’s awards. Learn more: themill.com/portfolio/4634/brand-campaign-2018 'Reflections' DOP - Rauri Cantelo