Ukrainian artists united

At the outset of the full-scale invasion of Ukraine, a group of digital art enthusiasts created the Crucha platform to support and promote Ukrainian art content. Crucha’s visual identity was required to be modern because it is a digital product dedicated to contemporary digital art and not to forget about the Ukrainian roots. In charge of the first quality was a wide, confident modern font and extreme color scheme; In charge of the second was a triangle in the letter A, referring to the works of the pioneers of Ukrainian Art Nouveau of the early twentieth century, Grigory Narbut and Vasyl Krichevsky.