UN Women's ‘IMPOSSIBLE TO IGNORE’ global media takeover for IWD

From Time Square to the London Underground, on every block it was Impossible to Ignore

UN Women brings world-leading women innovators out of the shadows

To mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’ celebrates the female scientists, inventors, engineers, designers and innovators leading their fields all over the world.

Despite being pioneers, our ‘Impossible to Ignore’ women have been overlooked for too long.

To bring them out of the shadows, members of UN Women Global Innovation Coalition for Change (GICC) and Havas Group, have secured media placements from partners and supporters around the world to deliver over 2 million impressions in a single day.
From New York City’s Times Square and JFK International Airport, to the digital billboards of the World Trade Centre and Westfield London. From the London Underground and railway stations across the UK, to a Facebook filter provided worldwide; this co-ordinated takeover incorporates over 1,000 different appearances on digital, out of home and print platforms.
Thanks to contributions from NASDAQ, JC Decaux, The Economist, Walgreens, Westfield, Facebook and more, high profile sites in New York, London and in print and online will display a series of arresting images of today’s female innovators emerging into the light; forcing people to stop, pay attention and be inspired by their example.

Shot by two leading portrait photographers in London and New York, Bibi Cornejo Borthwick and Amy Troost, both donating their time and talents for free, the ‘Impossible to Ignore’ women being celebrated today include:
  • Amy Williams – Amy founded ethical advertising platform Good Loop. Good Loop allows consumers to opt into advertising and puts revenue back into good causes.
  • Dr Christyl Johnson – Is the first African-American Deputy Director NASA has ever had. She began her career in space exploration as an intern and never looked back.
  • Beatie Wolfe - is a singer-songwriter and innovator of exceptional talent. But not being satisfied with just making beautiful music, she’s dedicated much of her life to innovating the music field including a research study that has proved the link between music and better outcomes in dementia patients.
Helene Molinier, Director of UN Women Innovation Facility said, “We need to provide women around the world with access to the resources they need to become innovators in their own right, but also to level the playing field in accessing benefits of innovation around the world. We are so thrilled with the power and impact of ‘Impossible to Ignore’, and are so thankful for the support we have had from all our partners in making it happen. Let’s make sure we don’t go another generation ignoring the extraordinary contributions women make.”
Havas UK Head of Communications and GICC member, Faye Raincock said; “We are blown away to know that millions of people will be confronted by ‘Impossible to Ignore’ today in different time zones and on different continents. It has been a privilege to make this campaign happen and we’re very proud of it. These women are pioneers and they must not be ignored a moment longer.”
Impossible to Ignore, featuring:
  • Amy Williams - founded ethical video advertising platform 'Good-Loop’ https://www.good-loop.com/our-story
  • Anna Gross - CEO of Project Access helping bright disadvantaged students get to the UK's top universities. https://projectaccess.org/
  • Devika Wood – Co-founder of Vida a healthcare technology platform company focusing on delivering personalized and quality care. https://vida.co.uk/
  • Dr Christyl Johnson - Dr Christyl Johnson started out as an intern at NASA. Today, she is the organisation's first female African-American Deputy Director
  • Ashaba Faridah - Ashaba is the founder of Bambino Life Foundation, a nonprofit that focuses on promoting girl child education & empowerment, spreading awareness on children living with disabilities and helping children living in orphanages. Ashaba is also one of the few African female pilots, defying the odds of women in the male dominated aviation industry.https://www.bambinofoundation.com/our-projects
  • Zainab Salbi is the Founder of Women for Women International, Author of several books including her latest Freedom is an Inside Job, and a Media Host of #MeToo, Now What? on PBS. https://www.womenforwomen.org.uk/
  • Nancy Lublin is the founder of Crisis Text Line https://www.crisistextline.org/blog/on-our-founders
  • Beatie Wolfe is a singer-songwriter with a passion for the role of music in medicine https://beatiewolfe.com/power-of-music-and-dementia
  • Liezel Strauss is the founder of Art Girl Rising

Team Credits

Beatie Wolfe

  • “Musical Weirdo and Visionary” (VICE)

Project Tags


  • Havas London

    Havas London

    • Advertising


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Beatie Wolfe
“Musical Weirdo and Visionary” (VICE)