Despite being pioneers, our ‘Impossible to Ignore’ women have been overlooked for too long.
To bring them out of the shadows, members of UN Women Global Innovation Coalition for Change (GICC) and Havas Group, have secured media placements from partners and supporters around the world to deliver over 2 million impressions in a single day.
From New York City’s Times Square and JFK International Airport, to the digital billboards of the World Trade Centre and Westfield London. From the London Underground and railway stations across the UK, to a Facebook filter provided worldwide; this co-ordinated takeover incorporates over 1,000 different appearances on digital, out of home and print platforms.
Thanks to contributions from NASDAQ, JC Decaux, The Economist, Walgreens, Westfield, Facebook and more, high profile sites in New York, London and in print and online will display a series of arresting images of today’s female innovators emerging into the light; forcing people to stop, pay attention and be inspired by their example.