When a gaming icon is set to bring the curtain down on his infamous story you need a campaign to make sure everyone gets involved.
From overall marketing strategy through to large format outdoor and all the bespoke treasures in between (social, editorial & trade etc.) 20Ten developed a proposal that spoke to everyone but also resonated with the core fan base that had made Uncharted such a loved name within the industry.
This may be the end of his story but we made sure he went out with a bang!
game campaign of the year 2017.