Under The Influence - Is social media killing the music industry?

  • Sean Cole

A panel discussion exploring the impact of social media in the music industry. We live in a world where a 60-second melody posted on social media can secure you a record deal and where we now feel closer to our favourite artists thanks to Twitter, Instagram and SnapChat. But if you take a closer look at your social feed and you might see something more calculated happening. Artists stunting for ‘likes’, emotive rants and beef instigating memes, all highlight the unfiltered and sometimes unpleasant reality of social media’s impact on the music industry. To help us dissect the good, the bad and the viral impact of social media in the music industry, we (LAFV) have curated an experienced and diverse panel including: Jordon WiFi - Rapper and founding member of Last Night in Paris, one of London’s most creative music collectives. Jordon has spearheaded the group's partnerships with Nike and Fendi, had a leading role in the collective's latest single '$uper' and also starred in their short film 'Equal' viewed over 205k times on YouTube & Vimeo Tasha Demi - Marketing Manager at RCA Records (Sony Music). Tasha is a creative that currently works as a music marketeer and journalist. Having started her journey in 2010, she has worked at a number of companies including Universal Music, MTV, Channel 4, Jump Off TV, MOBO Awards. Derren Sequeira - Head of Entertainment at Facebook UK, responsible for building long term partnerships with major labels as well as building strategy for Facebook’s growth in Music. Rhian Jones - A music business journalist who also writes news, interviews and features for Music Business Worldwide as Contributing Editor, covers the UK business for US title Hits, and writes about live music for IQ. Alongside PhD researcher Lucy Heyman, Jones is currently co-authoring a book that will serve as a health-focused self-help guide for artists on how to have a long and successful career in the music industry.

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