Underdawg Logo

Underdawg is a new club created to be a community village trip, where people can explore new things within a trusted group. The client was looking for a simple and clean logo design, which incorporated a dog within the design if it would work. They needed a design that was energetic, sleek, fun but stylish and clean. I explored a few different design options, and the client settled on a design that transformed the letter 'W' into a dog face, that can then be used as a strong icon by itself for the company.