As Design Manager and head of Brand Image at UNIQUE21; I lead the creative direction, styling and I actively graphic designed the SS20 Lookbook. Our team on the shoot was small but dedicated and we delivered a beautiful shoot which created a buzz for the new direction of the brand. The aim was communicate the new elevated, contemporary brand image which I had developed over SS19 & AW19/20. The editorial shoot and new brand identity received acclaim from industry professionals including ASOS, Zalando and One Media Agency.