United as Doers (D&AD New Blood Graphite Pencil Award)

Branding a Nation of Doers not talkers. Doers campaign inspires meaningful behavioural change for a sustainable lifestyle, with the use of a loyalty scheme that drives collective impact on the world through people’s actions. The campaign message aims to unite people in the effort to tackle one mission, that of climate change. The everyday choices we make all have an impact on our planet. Rethinking and doing things differently is key to a sustainable future. United as Doers, Citizens of Doers, a Nation of Doers. Doers cards inspired by flags represent the relevance of unity. They create allegiances and give people a sense of belonging. A flag is not just a symbol, but a way for a nation to portray itself. The campaign aims to portray a nation of doers in a strong and powerful way for a positive impact. The scheme encourages a sustainable lifestyle and a manifesto design is used to declare the aims and attributes of a doer. A world leader is someone who is in charge. They are the voice of the people. However, Doers campaign like to think we are the real world leaders of tomorrow. Doers not talkers, and our everyday actions change the world. We are loyal to doing things differently.