A re-brand of The English Football League - Based around being inclusive. This re-brand is all about the fans and no one else. The brand slogon “STAND UNITED” is put in place to always remind the fans that we are in this togther. The brand idenity reflects a stance of consentarions on what football is all about, which is come together and play together. Also taking into consideration of the three leagues represented within the mane.