Families are at their best when they’re together. But it’s not easy for parents up against the distractions of social media. So, Cadbury wanted to create a joyful experience that would unite families around their sharing bags.
Our challenge was to create a joyful campaign that would unite Cadbury and Merlin theme parks – so that families could spend some quality time together.
Our approach was driven by insight that suggested consumers had little understanding of the Merlin brand – developing a visual campaign that left consumers in no doubt about the value and benefit of the 2 for 1 Merlin ticket offer. Rollercoasters burst with joy from a share pack while another is seen snorkelling deep at the seabed – depicting Chessington World of Adventures and Sea Life centre while positioning the Cadbury pack as the hero of the campaign.
The campaign covered outdoor advertising, in-store activity, on-pack graphics and digital assets.