Universidad Nacional de Lanús - Visual identity

With the current changes on communication paradigms, institutions are having a total reliance on their public knowledge. Those who don't count with a selfpromotion system are taking and enormous extinction risk. It's a constant fight against anonymity. Most of Argentina's population relies their superior education on public entities. But, the majority of these entities don't count with a fresh and always-changing communication system. That is why, as a personal project, I wanted to create this visual selfpromotion system for the public entity that educated me: Universidad Nacional de Lanús.