Up River with Weed Socks: YouGov Profiles and Representations of Skateboarding in the Mainstream Media

Article for Caught in the Crossfire exploring how skateboarding and other counter cultural activities are represented in the mainstream media, assessing the influence of class politics and elitism. Sources include the YouGov consumer market profiles and the Cabinet Office 'Elitist Britain' research. Illustration by George Yarnton: http://www.georgeyarnton.co.uk/