UpDown Restaurant Cork Branding

We fully branded a new brassiere style restaurant in Cork, Ireland.

Approaching the creation of the brand from the initial stages we researched the current restaurant scene and worked to position the branding for a new, upmarket brassiere with a focus on Asian BBQ fine dining.

We crafted a minimal but iconic logo as well as a badge for the new brand and developed this further by creating defined brand guidelines and developing a brand and corporate identity for future restaurants. We then designed and implemented a website as well as running an 'on the ground' pre=launch campaign to create a buzz for the restaurant in the city.