Uprooting (Digital Campaign)

I was the Editorial Director of "Desarraigo". In the development stage, my team and I were winners of a scholarship from the United States Department of State and the Government of Colombia, which gave us a stimulus of $35,000 dollars to carry out the project and travel to the United States to design the campaign in PurdueUniversity. Desarraigo is a digital campaign that aims to raise awareness among young people about the future of the countryside and why it is in danger, through infographics, reels, documentaries and short videos of "Love Letters to Coffee and Farm".