Urban Coffee

Urban Coffee is a concept coffee shop owned by black women and it's located in Brooklyn. The brand has a youthful, energetic and urban vibe. It's more than about coffee, it's about being bold and free. Energy is the element that is present both in the coffee and New York City. It is reflected in the colors, logo and illustrations. The goal of this project is to explore how illustrations are incorporated within the field of brand identity to express Urban Coffee's values. Roles: Art Direction, Graphic Design, Illustration Year: 2022