Urban Outfitters

A proposed mural design as a solution to a visual merchandising brief set by the London design team of Urban Outfitters; to create a unique form of signage for the 'T Shop' section of their Glasgow store. My solution to this brief was a mural design intended for display in the T shirt section of the Glasgow store. This mural is a recreation of the iconic 'Last Supper' painting, but as a vibrant, modern rendition using Urban Outfitters clothing and accessories, also worn by characters that reflect the brand's target audience. The various styles of T shirt worn by the characters are purposely blank, to allow the viewer to conjure an idea of what colour/graphic/pattern they would would personally choose from the wide range of designs provided by Urban Outfitters. All accessories, jewellery, clothing and homeware included in the illustration are from Urban Outfitters. https://hollygoodall.com/urban-outfitters