Urban Youth

  • Kim Ruiz

A trend analysis catalog created alongside six multidisciplinary designers to gather trend and color analysis for the coming seasons. Divided into four in-depth micro trends.

This is just a small look into one of my favorite projects I've worked on. Working with a team of young designers and creatives at Hong Kong Polytechnic University. Researching, designing, and producing a trend book for S/S 2017. Accompanied by a perfume for each trend and an interior and merchanising store model.

An all rounder project requiring a varied skill set, intensive research, and alot of hard work.