Swedish curiosity has taken us far. It has meant that we Swedes have crossed borders to what previously was thought impossible. We have been internationally acclaimed, successful, and defined by our curiosity. What would happen if you combined the Swedish curiosity with a search for new, innovative flavors? If you dared to go against what many consider to be “too visionary.” Together with the Swedish beer brand Urbanologi, we had the opportunity to shape the result. Founded by: Therese Krupa & Johan Krupa Syllner Photography: Tommy Darmark, Crosby Set Designer: Evelina 'Tekla' Severin Renderings: Victor Norman