Starting 2022 with a bang! Our latest TVC collaboration with USA Pro Women. We loved creating and working on this project with the fantastic crew. Although feeling slightly guilty watching this after all the Christmas chocolate we indulged in! The film premiered in January to millions of viewers across the UK. The piece was also showcased in 20+ Sports Direct shop windows around the UK. Crew ————— Director // Ross Carson 1st AD // // Patrick Haynes 2nd AD // Lisa Swainsbury DOP // Matt Gentleman 1st AC // Richard Bertenshaw 2nd AC // Ben Sansom Steadi Op // Matt Allsop Gaffer // Vini Curtis Editor // Ross Carson Colourist // Francis Quereshi Location // Alva West Studios Shot on Arri Alexa Mini & LPL Arri Signature Primes