To build and develop the UK’s number one pub website.
AB has been useyourlocal.com’s key strategic and creative partner since its launch in 2008 via a Dragon’s Den style competition at Scottish and Newcastle (now Heineken UK).
To develop a brand that engages and excites consumers and the trade alike. In addition to the brand development and ongoing digital activity, AB has been involved in everything from beermats to third party activity with O2 and Bulmers.
useyourlocal.com gets over 500,000 unique monthly visitors (40% via mobile and growing) with a stated ambition of over 1 million by the end of 2014.