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V&A Museum of Childhood Exhibition

MIND OF A CHILD, EYE OF AN ARTIST


On 14th September 2013, a small team of CIA illustrators held a children’s workshop at the V&A Museum of Childhood, London. While sketching and drawing with them, we asked each one what they imagined the future might look like. We made a note of their ideas and distributed them, as individual creative briefs, among our international stable of artists.
A few weeks later, forty of those artists had created illustrative interpretations of those children’s thoughts and on 12th October we returned to the museum. Alongside those exhibited images, a dozen CIA illustrators took to the stage and created giant live artworks, accompanied by the children who had dreamt up those artists’ briefs and very much beholden to their unequivocal art direction.
During an extraordinary project, a child’s vision was realised by a professional artist and the results are presented below alongside the specific child’s brief that inspired each piece, so look out for chickens, whether savage robotic galactic dictators, or simply the staple diet of Northamptoners.
With special thanks to AMV BBDO for all their help and support in putting this project together.
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