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V05 - 'The Oaks' Folkumentary

THE BRIEF: VO5, Unilever’s hair brand, wanted to launch a range of products designed to create casual, male hairstyles, through sponsorship of the UK teen soap ‘Hollyoaks’. THE IDEA: Create what appeared to be a real Folk band called ‘The Oaks’. In order to make a fake band real, their back catalogue and a paper trail needed to be created. Their influences, personnel, how the band was formed, how it evolved, etc. The Oaks needed a life beyond the show Hollyoaks. Beyond hair products. Beyond hair. In short, they needed a story. A Folkumentary. CREDITS: Havas Worldwide, Philip Beaumon, Dom Gettings, Jamie Craven, Borja Escriva, Giussepe Cassano, Matt Palmer, Naomy Bassey, Courtney Brooks, Tom Seear.


David Cardona

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