Vai - Caminhos e Carreiras is a consultancy firm that helps people to get back to the job marketing, providing advices, resume review and preparing them for a confident job interview.
The challenge for this project was to create a memorable logo. The start point for the project was build the logo around the idea of constant movement, referring to the word "VAI" ("GO", in English).
"Vai" characters are fun and appealing. They are performing different actions, but they are all in movement, going somewhere. Their creation was done only by moving the y-axis of each part that form the letters V, A and I. The typography of the word “VAI” is bold and rounded and the colour palette is bright and convey confidence, optimism and creativity.