Valentine's Day | HBB

Challenge: To engage people with the brand around Valentine's Day Insight: Love is a good emotional route when it comes to food! Idea: Our Idea was to connect our audience emotionally by showing them the qualities of true love similar to the features of our JMG. We also did Valentine's Day quiz to engage our audience even further. Posts around love all month and collaboration with influencer Yummy Tummy Aarthi to take a live class where she teaches to make a delicious Valentine's Day recipe. Result: (Posts) Reach: 13.8K+ Impression: 15.2K+ Engagement: 430 (Story) Reach: 4.9K+ Impression: 5.3K+ Engagement: 200 On Facebook: (Posts) Reach: 2.5K Engagement: 52 Yummy Tummy Aarthi's Live Masterclass Reach: 6K Engagement: 739 Peak concurrent view: 586