Working with art director Riccardo Zanola, we used the simplicity of the SMP as the foundation and studied ways to make this walk memorable. Camera movements, choreography, set design, and a storyboard by concept artist Daniele Bulgaro all served the brief’s ultimate purpose of bringing fashion glamour to the streets. Our treatment contained clear goals and direction, which cinematographer Marcell Rev (Euphoria, Assassination Nation) translated perfectly onto the screen, making it Valentino’s most-watched campaign to date.