ADVERTISING | FILM
Graphic Design and Art Direction at Reflexgroup London
We devised two films for La Cité du Chocolat by Valrhona, located in Tain l'Hermitage in France which opened in the summer of 2016. The first film tells us about Valrhona's story; its secrets, its heritage. The whole film focuses on a magnificent chocolate art piece. The second film is sensational, the spectators are immersed in the heart of chocolate; from the cacao tree until the chocolate squares. I created the concept for the campaign which aimed at bringing people to La Cité du Chocolat. "Destination Chocolat" made people dream about a faraway and exotic place which is revealed to be entirely chocolate.
Deliverables: Two Films, Advertising Campaign
Challenge: Creating modern contents for the launch of the second floor of La Cité du Chocolat by Valrhona while keeping the brand’s DNA.
Films
Art Director: David Fauveau
Creative Director: Luc Besnier
Director: Romain Dussaulx
Productor: Nicolas Bonnet
Campaign
Creative Director: Luc Besnier
Photographer: Matthieu Cellard
