VAPE ADVERT

My latest project involved myself creating, shooting and editing a vape advert. Our brief was to create our own one minute advert about a product of our choice. I used this to my advantage and chose a project that had great aesthetic potential. I exploited the vapour element of the modern e-cigarette to create a visually stimulating piece. To emphasise the idea of having an exotic and heavily enjoyable experience from vaping I brought in a smoke machine. To ensure the smoke did not evaporate too quickly and lingered in the air to create mesmerising swirls, I passed the fog through a tube filled with ice water bottles. The cooling effectively made the smoke lay lower in the atmosphere and not rise too quickly out of frame, creating heavy and dense swirls. I used two LED lights with differentiating gels to create vivid and aesthetically satisfying colour. These colours were to connote a 'fun' element of vaping. My choice of product also meant I had little stereotypes or expectations of a vaping advert due to legal restrictions, therefore, I could create an advert from an uninfluenced creative mind from mainstream media influences.