When working with Jessica Mercedes, polish most known fashion influencer, we were asked to redesign the visual identity of her namesake brand, Veclaim. We began with revising Veclaim’s logo for a lighter and cleaner look. Secondly, we selected the brand’s new typography: we opted for an exclusive style with a minimal aesthetic. Lastly, we chose brand’s leading colours and allocated them to a specific usage. These revisions and adjustments modernised and polished the overall look and feel of Veclaim, helping to position it as more high-end.