Veclaim

When working with Jessica Mercedes, polish most known fashion influencer, we were asked to redesign the visual identity of her namesake brand, Veclaim. We began with revising Veclaim’s logo for a lighter and cleaner look. Secondly, we selected the brand’s new typography: we opted for an exclusive style with a minimal aesthetic. Lastly, we chose brand’s leading colours and allocated them to a specific usage. These revisions and adjustments modernised and polished the overall look and feel of Veclaim, helping to position it as more high-end.