Vegang - Final Major Project

Media: Branding, print and digital media Outcome: Brand identity, starter pack, packaging, recipe cards, meal & wall planner Concept: Campaign that tackles the issues surrounding sustainability and health through the creation of ‘Vegang’ a brand that aims to enlighten & support people through their transition to a plant-based diet. The design uses contemporary styling and light hearted banter to make the reader feel that they are part of a friendly, helpful and like-minded support group.