Veganuary Market

Every January The Wardrobe in Leeds hosts their own Veganuary Market event to celebrate vegan local independent businesses. The market features an array of vegan goods from hand made cosmetics to Middle Eastern Street Food. The brief was to design a poster to promote the event as well as a Vegan menu and signs that would be used for the duration of the market. I wanted to incorporate a fun and quirky style to target the student/ young adult demographic as The Wardrobe is situated near a university and college. The illustrations give the Veganuary event its own unique identity that can be translated through a number of different assets as well as being in keeping with the 'fun' look I was going for.