Veganuary Social Marketing Illustrations
As part of the creative studio YAYA, we decided to launch a social media animation campaign to help Veganuary take more pledges for January 2019. As the illustrator, I designed a set of fun and attention-grabbing characters. After researching the main 'food' animals and their anatomy, I sketched out six cute characters and used illustrator to create vector-based images ready for animation rigging. Collaborating closely with the animator gave good experience into character design for animations.
Sketches and concept mapping
Adobe Illustrator was used to create vector-based images ready for animation. Each characters dance moves needed to be decided and the illlustration reflect the necessary rigging in After Effects.
Photoshop was used to give the final 'hand-coloured' appearance of the designs and treated using the company branding/colours.
The animations will be shared by Veganuary through various social platforms
