A group of independent coffee roasters, dispersed throughout the Colombian territory decided to create a brand that would unite them under the same purpose. They wanted to welcome and highlight the diversity of artisan coffee produced in every corner of the country, highlighting the variety of the places where it is produced, expressing the joy, simplicity and humility of working with coffee. They wanted their audience to feel a sense of belonging for the regions that produced coffee by seeing them represented and united.
We ventured and developed a strategy centered on the brand and the closest points of contact, in this case the people, the product and the packaging as experiences. We worked on the Branding process accompanied by a parallel process of strategic Art Direction focused on identity, and we found the need to establish meeting points and particularities within the brand idea that could be exploited in the packaging.
Publications
World Brand Design Society
Packaging Of The World
Web
https://williamibanez.myportfolio.com/
https://www.behance.net/wibanez
Thank You !
proyectoibanez@gmail.com / studioventtura@gmail.com
