VERDACURA

Client: Verdacura is a new subsidiary brand of BRT Naturals. Translating as ‘green cure’, they are an online retailer specialising in natural cosmetics, liquid soap, shampoo, toothpaste, bar soap, and hair care products. Objective: We were commissioned to design the logo, the packaging and the website for the new brand, defining and reinforcing the brand identity and providing opportunities for sales, marketing and new business. Solution: Our design philosophy for this project focused on the green, natural, healthy aspects of the Verdacura brand. We aimed to create a clean brand identity with an emphasis on the connections to nature. For the logo, we incorporated a leaf design into the ‘v’ of Verdacura, evocating the natural, health-giving properties of the products and the natural look and feel of the brand. The logo and text stand out strongly and clearly from the white background, and with the colours reversed are equally striking against the black. We carried this design direction over across the look and feel of the packaging and website. The packaging combines this natural, green feel with a contemporary and upmarket look, designed to appeal to high end clients looking for luxury, top of the range products and natural cosmetics.