vibe
Meet vibe, the new wellbeing companion for students. This is my final year project as part of my Digital Design degree; combining brand, character, marketing and user experience design, this project is the perfect representation of my university work.
My goal of this project was to develop a new wellbeing brand and experience for a selected demographic, helping them reach a healthy wellbeing through the power of characters. This project took me on a journey, exploring the appropriateness of design in relation to mental health and wellness.
To bring an element of credibility to my project, I worked closely with counsellors from Brunel University London to measure the appropriateness of my brand, experience and associated assets.
To add more layers to the vibe brand and experience, I developed a marketing pitch deck (which includes an experiential toolkit) which allows the user to form a stronger emotional attachment to the brand.