Published by: VICE Amuse
Date: 11th September, 2018
Superstitious people would call it fate. Psychologists prefer to talk about “nominative determinism”. But there are some people who just seem born to do their jobs. Rem Koolhaus, for example, was surely always going to be an architect, while Belgian footballer Mark de Man seemed destined to become a defensive midfielder. So it is with the man behind these smart-looking, urban commuter backpacks, which launched on Kickstarter yesterday.
“I was also doing some research into my family name,” says Adam Boita over the phone, “and I found that Boita comes from Piedmont in the north of Italy. In the Piedmontese dialect the ‘boita’ is a kind of box, the box that people tending vineyards would wear on their back. So effectively my name means ‘backpack’…”
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