Victorinox FW16 | Installation by Thomas Traum

  • julie machin
  • Martin Gjorgjievski
Taking over the NY Swiss Institute with a multiscreen installation.
Victorinox commissioned us to showcase their FW-16 collection through an innovative installation as part of NYFW at the Swiss Institute in NYC. We used a mixture of CGI and live action footage to create four distinct environments for four key looks of the collection to be played over a five times HD sized projection. The projection spanned over three walls of the art gallery while sound and video were controlled by a custom software. The software mixed 100s of renders and live action footage and a 32 channel soundtrack together in real time as a never-ending film.
Credits
Concept  —  Thomas Eberwein & Régis Tosetti + Simon Palmieri 3D & Film Direction  —  Thomas Eberwein Art Direction  —  Regis Tosetti + Simon Palmieri 3D Animation & VFX —  Thomas Traum (Thomas Eberwein, Safwaan Motara, Victor Ferier), Rich Nosworthy, Kevin Gautraud, Pierre Magnol, Misha Shyukin, Peter Tomaszewicz Cloth Simulation  —  Fabian Rosenkranz Modelling  —  Joe Myers Editing  —  Ndayé Kouagou, Akhil Kanukuntla, Victor Ferier Grading —  Okay Studio Programmer  —  Daniel Lewis Sound Design & Music  —  Dom Harwood
DOP  —  Stefan Yap Set Design  —  Thomas Bird Focus Puller — Andrew Bradley 2nd AC — Julian Sharma DIT — Chris Belcher Gaffer — Lee Parfit Sparks — Terry Robb & Martin Kloud Rigger — Jason Lobb Grip — Phil Murray Runners — Sam Carter and Bui Mushekwa
Model  —  Jaycey Elthalion @ Select Casting Director  —  Sarah Bunter Grooming  —  Jody Taylor @ Premier Styling  —  Alize Demange
Production — Julie Vergez for Thomas Traum Ltd

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