Video Campaign: Paint the town blue. Christchurch street art campaign post Earthquake

  • Anna Jamieson

I came up with the idea for this campaign and wrangled the entire production in a few weeks. This included presenting and selling the idea to marketing, budgeting, production management, finding local artists, finding buildings and getting consent to paint on them, got Resene paint on board to donate all the paint, managing internal steak-holders and an external camera crew. I also got to put a hard hat on and look after the safety on site. We covered a massive building in central Christchurch as well as 2 x indoor walls at Xero clients offices. I organised to auction the 3 original artworks at a Xero event. The artwork raised a fantastic sum of money for the Christchurch Charity Hospital Trust. It wasn't my idea to be in the video!