L'ORÉAL PARIS
“ #My True Match. 9 Shades. 9 Stories of the Perfect Match”
Polish adaptation of the UK concept with a new strategic approach making it more relevant for the local market. Strong digital campaign presenting 9 individual stories, unique personal testimonials that in an emotional way presented the concept of perfect matching. Videos were produced and precisely targeted mainly on YouTube, supported by digital campaign: landing page, banners and social media. Very successful campaign that allowed women to find an emotional connection with the product and the brand.
/ Art Direction throughout all process from rebuilding creative strategy, pre-production, production and post-production.
Pre-production document presenting characters, written stories, storyboard, video and photoshoot planning.
Campaign video teaser revealing bits of all 9 stories / In addition 9 individual video stories were created for each character.
All of the videos were precisely targeted which allowed the campaign to reach a broad audience.
Landing page dedicated for this campaign combined all of the information not only regarding 9 characters, but also in depth presentation of all foundation shades including advices on how to perfectly match products from the True Match family.
