Polish adaptation of the UK concept with a new strategic approach making it more relevant for the local market. Strong digital campaign presenting 9 individual stories, unique personal testimonials that in an emotional way presented the concept of perfect matching. Videos were produced and precisely targeted mainly on YouTube, supported by digital campaign: landing page, banners and social media. Very successful campaign that allowed women to find an emotional connection with the product and the brand.
/ Art Direction throughout all process from rebuilding creative strategy, pre-production, production and post-production.