Video Village is a community cinema project that curates film and short film screenings that have the power to inspire audiences, connect communities and create discussion. The bournemouth based cinema project brings different kinds of audiences together from all walks of life, across the UK and from around the world, in person and online. The founders of Video Village initially just wanted a logo. However, I proposed the idea of a whole identity and a set of deliverables due to believing in the project's aims and creative potential. After initial discussions and workshopping with the founders, Mikel and George, we got to an idea of what we wanted the brand to represent to audiences. A fun, relatable and understanding space for all.