Whether you love Christmas or you hate Christmas, it comes but once a year… and this year, ours came early. Approached by Liverpool ONE to create and deliver their 2018 Christmas campaign — Liquid were tasked with creating a multi-demographic concept, emotive enough to make even the Scrooge’s of the world feel just a little bit festive… Showing that no matter how you feel about the festive season, there’s something at Liverpool ONE that will ‘Light up your Christmas’ — the creative focuses on facial expressions, showing faces, both young and old, light up.